How Opinly's Content System Works

Before you can create any content, you'll connect Opinly to your website. This tells Opinly where to publish your posts when they're ready.

You have a few options depending on how your site is built:

CMS Integrations connect directly to your platform:

SDK Integrations are for custom-built sites and require a developer to set up:

Manual is the simplest option. You write content in Opinly, then copy and paste it wherever you need it. No automatic syncing — full control in your hands.

If your platform isn't listed yet (Framer, Nuxt, Svelte), you can register your interest and we'll prioritise it.

Once you've connected your integration, you'll walk through a short setup to configure how Opinly generates content for you.

Company Description This is the most important step. You describe what your business does — what you sell, who your customers are, and what makes you different. Opinly uses this to make sure every piece of content it generates is relevant to your market and audience. If you're unsure what to write, Opinly can look up your website and suggest a description.

Target Locations You'll select the countries or regions you want to appear in search results. This affects which keywords Opinly targets and how it writes content — a UK audience gets different phrasing and context than a US one.

Generation Rate You set how many posts per week you want Opinly to create. This feeds into your monthly publishing schedule. Your plan determines the maximum.

Auto-Publish You can choose whether posts publish automatically or sit in a review queue waiting for your approval. If you want full control over what goes live and when, turn auto-publish off.

Rather than just generating random blog posts, Opinly organises your content around clusters — groups of related topics that build your authority in a specific area.

Think of a cluster like a content pillar. For example, if you run an HR software product, you might have clusters around "Employee Onboarding," "Performance Reviews," and "Remote Work Policies." Each cluster contains a set of keywords — specific search terms your potential customers are actually typing into Google.

Opinly generates an initial set of suggested clusters based on your company description and competitor analysis. You review them and either approve, edit, or remove them. You can also create your own from scratch.

Narrow vs Broad clusters give you control over how specific your content is:

Only approved clusters are used when Opinly is selecting keywords to write about. You can turn clusters on or off at any time to shift your content strategy.

There are three ways content gets created in Opinly:

If you've set a weekly generation rate and approved your clusters, Opinly runs in the background. It picks keywords from your clusters, writes posts on a schedule, and either publishes them automatically or queues them for your review — depending on your auto-publish setting. You don't have to do anything.

When you want to create a specific post, go to Generate with AI. You enter a keyword you want to target, choose when to publish it, and configure how many images you want. You can also add any special instructions — like a specific angle to take, a competitor to mention, or a tone to match.

Opinly then generates your post in two steps:

Step 1 — Outline: Opinly creates a structured outline for your post — the headings, the key points it will cover, the angle it's taking. This usually takes a couple of minutes. You can review the outline and either approve it or request changes.

Step 2 — Full Content: Once you approve the outline, Opinly writes the complete post. This includes the headline, all body content, images if you requested them, an FAQ section, and all the SEO metadata (meta description, open graph tags for social sharing). This takes a few minutes and runs in the background — you can navigate away and come back.

If you want to fill out several weeks or months of content at once, the batch generator lets you create multiple posts in one go. You select how many posts you want, pick a date range, review the suggested keywords, and set a schedule. Opinly queues them all up and generates them in the background.

Every post in Opinly goes through a clear lifecycle:

Draft — A post being written or edited. You can make changes freely.

Scheduled — The post is queued to publish at a specific date and time. If auto-publish is on, it will go live automatically.

Scheduled Review — The post is scheduled, but auto-publish is off. It will wait for your manual approval before going live.

Published — The post is live on your site.

Syncing — The post is in the process of being sent to your platform (WordPress, Shopify, etc.).

Sync Failed — Something went wrong syncing to your platform. You'll see an error message and can retry.

If you want to edit a published post, you don't overwrite it directly. Instead, you create a new draft version. Opinly keeps a full version history of every post, so you can always see what changed and when.

When you open a post, you get a full editor where you can:

When you publish a post that's connected to a CMS integration, Opinly handles the sync automatically:

If the sync fails for any reason (authentication expired, API limits, network issues), the post status shows Sync Failed with details on what went wrong. You can fix the issue and retry.

For Manual integration, there's no sync. Your post lives in Opinly, and you copy the content across to wherever you need it.

The content calendar gives you a bird's-eye view of everything that's scheduled and published. You can see all your posts by month, colour-coded by status:

Click any post in the calendar to jump straight to it.

Opinly can generate images for your posts automatically. When setting up a post, you choose:

The first few images are included in your plan. Additional images use credits.

If you'd prefer to use your own images, you can upload them directly in the editor and replace anything Opinly generated.

Opinly uses keyword research to make sure every post it writes has a real chance of ranking. When it picks a keyword from your clusters, it's looking at:

If Opinly ever suggests a keyword you never want to target — a competitor's name, an unrelated topic, anything — you can blacklist it. Blacklisted keywords are permanently excluded from future suggestions.

To summarise what the system does for you without you having to think about it:

Your job is to set the strategy (which clusters to approve, what rate to publish at, what your brand sounds like), review and approve content before it goes live, and keep your integration connected. Everything else runs in the background.